Disney is officially dropping the “Fox” moniker from the 20th Century and Searchlight labels, which it purchased nearly a year ago as part of a historic buyout. Going forward, the brands will now be known, simply, as Searchlight Pictures and 20th Century Studios.

The updated logo can be seen in the TV spots and some promo materials for Searchlight’s upcoming release Downhill, theWill Ferrell and Julia Louis Dreyfus comedy that opens Feb. 14, while the new 20th Century Studios label can be seen on the upcoming Call of the Wild adaptation due out on Feb. 21.

As for television brands, 20th Century Fox Television and Fox 21 Television Studios, no formal decisions have been made about a possible name change. 

The original 20th Century Fox was formed in a merger in 1935 between Twentieth Century Pictures and Fox Film Corporation, while the studio’s art house Searchlight label just celebrated its 25th anniversary.

What do you make of this news? Do you think this re-branding is a smart idea by Mickey? Or should Disney leave the Fox name with the studio? Sound off in the comments below and let me know your thoughts!

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